Diecast Model Cars
Diecast Model Cars are models manufactured in
various scales like 1:16, 1:18, 1:24, 1:48, and 1:43, among others.
Larger-scale premium models today are generally made
with attention to details which replicate a real model, such as a working
steering which steers the wheels in larger models, doors, trunk/boot, and
hood/bonnet that open (the latter showing a detailed engine complete with
things such as an exhaust system and/or other items contained in a typical
car engine), and tyres mounted on a workable suspension system. In smaller
scales some of the details are often eliminated. So, e.g. in 1:32, 1:48, or
1:43 scale cars, the steering and wheels generally do not work. Likewise,
only the front doors and hood might be functional, with non-opening rear doors
and trunk. (There are exceptions to this, of course.)
However, the concept of these models generally began
with far simpler toys in smaller scales, such as Dinky Toys (often 1:43),
production of which began in 1934, and Matchbox cars (often approx. 1:64),
introduced in the mid-'50s. Early die-cast toys featured no opening parts
whatsoever. Affected by market forces and by improvements in production technology,
companies began to improve the quality of the toys over time. The "best"
improvements were often copied by the competition within 1-2 years of their
appearance on the market. Examples of these would be plastic windows, interiors,
separate wheel/tire assemblies, working suspensions, opening/moving parts,
headlights, mask-spraying or tampo-printing, and low-friction wheel/suspension
aggregates.
Organized collecting of toy car models developed quickly,
particularly in the UK and the USA. At first, collectors seeking models and
their variations (in a manner similar to stamp or coin collecting) began cataloguing
the models, driving the value for rare items up. This led to a reaction by
the market as well, as in the late 1970s at the latest, in a movement started
by Matchbox, the wishes and perceived desires of collectors were intentionally
catered to in an attempt to capture a higher-price market segment. This movement
eventually gave rise to the premium segment of the market as we know it today.
The collectors market also led to licensing aspects not
known until the '80s. Typically, companies that make die-cast model cars will
have a licensing arrangement with real car manufacturers to make replicas
of their cars, whether they be concepts, in current production, or of models
no longer produced. Companies whose logos are printed onto the models also
enter similar licensing agreements.
Examples: die-cast model car brands and manufacturers
include Sun Star, Revell, Maisto, Hot Wheels, Matchbox, Corgi and Yat Ming.
Those making premium models include the Franklin Mint, the Danbury Mint, and
Fairfield Mint and Highway 61.
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